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WHAT IS TOY TONICS?
Toy Tonics is an independent music label and culture crew with international artists primarily based in Berlin.
We release music, T-shirts,  posters and a fanzine. And we organize the TOY TONICS JAMS where we spread our style and vibe. Read more…

Magou – Who Is Magou? [TOYT134]

STREAM / DOWNLOAD / VINYL

Who is Magou? All we know is that, 2 years ago, Toy Tonics released a 12” EP that created a little buzz on this artist without a face and social media.
The only clue is that Magou is allegedly a mysterious side-project by an otherwise well-known Italian music maker, producer and dj.
Who cares about fame? This one is all about the music, so Toy Tonics is now back with a sassy 2LP release of Magou’s full album.

WHO IS MAGOU contains eight killers and no fillers, all based on elements of disco vibes, acid, synth-pop, new wave, electro boogie, deep house blended in a classy, understated manner which supersedes the cheese & sleaze typically associated with Italodisco or the “anything goes” pastiche of postmodern retromania.

Just listen to SAMPLE DREAM: a rolling groove monster that creates deep euphoria on dancers for sure.
Also ROUND ROUND is a maybe odd but sharp dj tool: a quirky balearic synth-funk trip – that sort of old school track that record collectors would be killing for, had it been released in 1984.
PAS JOLIE goes even further and probably as fat as disco can get: a beefy chunk of synth-house/italodance fusion, powered by a throbbing, relentless bass line.
Then, on DEJARTE Magou goes deeper in the feeling with this hazier slab of dub disco, with a hint of Mediterranean flavour and balearic beat. Cosmic heads will love this
With HEATHER’S BODY Magou plays with early 80s fitness disco-boogie aesthetic, absorbed during endless sunday afternoons spent in front of brash Italian tv revues.

ECO is dedicated to the renowned Italian semiologist, popular cultural critic and novelist, Umberto Eco.
The author is featured on an acid disco-funk number and Umberto’s chopped voiceover appear to be lecturing dancer with a witty commentary. This is quite a fun fact, because while the 1980s Italo was often quite cheeesy and referencing shallow popular culture tropes, Magou nobilitates the dancefloor by “showcasing” some 20th century intellectuals, such as Eco and Borges.

In fact Magou dedicates a whole track to Argentinian writer Jorge Luis BORGES – the funkiest cut in the album, with bouncing bass licks and endless grooving joy.
Italian maestro Ennio MORRICONE is homaged on the final track: a great outro wich combines city pop atmosphere, un-acid TB-303 sequences, and a highly cinematic children choir, reminiscent of Italian Giallo movies.

Who is Magou? That’s maybe for you to find out… at Toy Tonics don’t really care: what’s important is Magou’s quirky and entraining musical world. That’s what makes our feet happy!

released June 17, 2022